31/2014
Not years, months, days or hours, but minutes. Whoever tells the communicative first wins. Who will do it better, fuller, in a pictorial way, closed the full communicative – wins.
Not the most crucial truth, but the professional imposition of your narrative. Based on what the planet already knows. In order not to should be translated – from Adam and Eve – utilizing what people all over the planet have learned from an early age.
If Poles participate in the coach or plane crash: they were drunk.
If the event occurred in Ukraine: nationalism is to blame.
If you're building mines, tunnels: that's how terrorism gets through.
The fight takes place in the first minutes of the event. A simplified image of it – to be transmitted in 140 characters, on news tv strips, on radio services between 2 jumping songs. Without going into details, in nuances, in considering variants, in grayness.
The brain of the media audience has a smaller capacity, increasingly fragmentedly perceives reality, consists of separate fractals.
And what's crucial is that the brain saves energy. So he will not dwell on all aspects of the case. The most crucial thing is that an athlete killed his partner while she was taking a shower, a drunk general demanded that the crew land at all costs, and the Ukrainian separatists who were pulled out of the government in Kiev shot down the plane.
Exactly like this: "Ukrainian separatists in Ukraine knocked down Ukrainian rocket aircraft that fell in Ukraine". Russia distant from the case like Spain.
He increases his chances of winning a war of narratives, who has pre-prepared tools for his version of past to spread around the world, was taught in schools, went to the encyclopedia – becoming the undisputed truth.
It is so good that the government in Kiev decided to launch the English-speaking Ukraine present station. And it is very bad that tv Poland has given up participation in a private Euronews task (the place took Russia and it is mainly about east Europe). In securing the image of Poland we should not save money. We should not save on building Poland's influence in European and global media, from capital influences, starting erstwhile possible, to building relations with publishers, editors, journalists.
In the case of another peculiar event, from which our area of Europe is not free, the first minutes will be decisive again. Let us build institutions and tools so that in the conflicts of the modern world, conflicts of words, opinions, interpretations, we are not put on the narratives of others.
Erik Mistevich
