Eurozet Group introduces fresh pricelists of advertising packages and advertisements in selected radio stations, including ZET Radio. The changes that will come into force on February 10, 2025 are a consequence to the rapidly increasing request for advertising time in the Group's offer.
The fresh prices will include Audio ZET Boost (+3.0%) and Audio ZET (+2.5%), as well as ZET Radio (+3.6%). They will cover the bands from Monday to Friday between 6:00 and 8:00.
The changes are the consequence of a immense interest in advertising space in our radio stations. According to Kantar Media data, year-on-year price expenditure on advertising in the Eurozet Group increased by over 21%, while the average marketplace growth in 2024 was over 8 percent, and our Kraków competition was little than 5 percent.** –comments Maciej Moszczyński, manager of the Eurozet Group advertising office.
High gross growth dynamics is correlated with good listening results. The last year brought an increase in the scope of Eurozet Group's regular radio stations. This is peculiarly noticeable in the mark groups most attractive to advertisers, i.e. among active people surviving in larger cities.
For example:
– The regular coverage of radio stations included in the Audio ZET Boost package in the age group 25-59, the city of 50,000+, increased by 3.6 percent year-on-year, which translates into reaching almost 34 percent of the audience***;
"ZET radio achieved an awesome increase in the regular scope of 13.7 percent, reaching almost 15 percent of listeners in the same demographic group.
The Eurozet Group presently owns the largest radio portfolio in Poland, comprising 9 stations, including nationwide Radio ZET, music stations based on different formats from CHR Dance to stone classics and TOK FM – radio in news&talk format. The diversity of the programme offer allows to scope a wide scope of audiences with different demographic characteristics. According to the Radio Track survey for the period X-XII 2024 of all Eurozet Group stations listens to over 7.4 million people all day.****
Sources: * Change in average prices in the 6-20 band, pn-nd ** Kantar Media, advertising expenditure 2024 vs 2023, price list costs, broadcasters: full market, Eurozet Group, RMF Group *** Radio Track Kantar Poland, day range, X-XII 2024 vs X-XII 2023, all days of the week, 25-59 years old, city of 50,000+ **** Radio Track Kantar Poland, day range, X-XII 2024, all days of the week, 15+
Photo, source. Eurozet Group
