After Elon Musk publically declared his support for Donald Trump in the US presidential election, the owners Tesla began mass ordering stickers expressing distance towards the company's founder.
What happened?
How informs The Guardian, just after controversial statements Muska's request for alleged "anti-Musk" stickers increased rapidly. The most popular include:
- "Anti Elon Tesla Club"
- "I bought it before Elon went crazy"
- "Space clown"
Matt Giller, 1 of those sticker vendors, said:
"The day after the election was the biggest sales day in history. People saw how a billionaire actually bought his way to administration, and that triggered a negative reaction."
Matt GillerIncrease in sales on Etsy and prices
The biggest increase in sales occurred on the Etsy platform, where users began to buy stickers massively. Their prices scope from $2 to $20 (from PLN 8 to 80), and the majority is marked as "Popular" or "Bestseller".
"People tell me that these stickers make them feel comfortable driving their Teslas again"
Matt GillerThe question arises whether this trend is simply a momentary expression of dissatisfaction, or a signal of a wider change of approach to Musk among the owners of Tesla electricians.