Chery wants to conquer Europe

chiny24.com 1 year ago

The Chinese company Chery Automobile Group (chin. 奇瑞控股集团) takes over the mill in Spain to start production of electrical cars based on its own floorboard. The production plant is located in Barcelona and previously (until 2021) belonged to Nissan Motor Co. Chery will produce cars here in collaboration with Spanish car maker Ebro-EV Motors.

Chery, erstwhile launching production in Spain, wants to strengthen his position in Europe. The company talks with Italy, and the subject of the talks is the possible acquisition of the plant after Stelantis.

The level plate to be utilized for production in Spain is the high-performance Chery E0X. It is the production base of the luxury Luxeed S7 model developed jointly by Chery and HuaWei Technology Co. This car is offered in China, depending on the equipment in the price from 249,000 RMB (approx. 139.900 PLN) to 349,000 RMB (approx. 196.100 PLN).

Chery, is simply a state-owned corp based in HeFei (eastern AnHui Province), which greatly accelerates expansion in Europe and Southeast Asia. It has an established position in the markets of South America, the mediate East and Russia. In February this year, she introduced 2 brands to the Spanish market:

Omoda (electric cars) and

Jaecoo (motor cars).

Chery's exports increased more than twice in 2023 to 937.148 vehicles, accounting for almost half of the full yearly sales of the company. In the first 4th of that year, the company exported 253,418 cars, an increase of 40.9% year-on-year.

Despite specified good global results, Chery's home sales in the fresh energy vehicle sector (NEV) were comparatively weak due to the fact that the company "sleeped" the minute erstwhile this marketplace began to grow rapidly.

Chery owes his success to the introduction of tiny budget cars since 2010.

However, this manufacturer's offer lacked high-end vehicles, which offered richer and more demanding customers competition. Now Geely is catching up with HuaWei or Volkswagen.

Chery plans to become 1 of the top 5 players in the Chinese NEV marketplace by the end of the year, which is dominated by BYD Co. Ltd. (this in 2023 sold over 3 million electrical vehicles). Over the next 20 months, Chery plans to marketplace 24 hybrid models and 15 full electrical models.

By way of derogation: Selected Chinese electrical car manufacturers that already manufacture abroad or plan to launch production outside China:

Chery car (chin. 奇瑞汽车) – Brazil (since 2014), Argentina, Spain – final phase of contract negotiations, Italy, United Kingdom – declarations;
BYD (chin. 比亚迪) – production: Thailand, Uzbekistan, Brazil, Hungary, during talks with Mexico and Australia.
SAIC ShangHai Automobile (chin. 上海汽车) – production: Thailand, Indonesia, India, Pakistan. Searching for locations in Europe.
Great Wall car (chin. 长城汽车) – production: Thailand
Geely Automobile (chin. 吉利汽车) – in addition to Volvo and Lotusa factories, it has factories in Belarus, large Britain and Indonesia.

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