More than 350 paper titles and local portals made a call on politicians on 4 July to amend the laws of copyright and related rights adopted in the Sejm that are detrimental to the media. What is it? Money, of course. Google or Facebook are to share their advertising receipts fairly, paying for journalists' work. Meanwhile, the bill passed by the Sejm, which is to implement EU regulations and, in theory, defend publishers from digital concerns, deprives them of this money. erstwhile we read and look for information on Google or Facebook, the advertising money is given to the vast majority by these giants alternatively than the creator of information.
– Our politicians don't realize there's no media without money. They don't keep up with technology— rated Bartosz Węgielkarczyk, editor-in-chief of Onet.pl (x.com/bweglarczyk). – large technology companies have tons of money and unlimited opportunities. They invest on a massive scale in artificial intelligence. The problem is that they teach their machines utilizing content they didn't create. Meta and Google usage journalism materials. We don't want to change that, but we say these companies should share profits due to the fact that we're the ones who invested in journalists. – explained in the program Onet in the morning.
– The future is not in the old media, but in smaller independent fragmented centres built around journalists, commentators, influencers. Everyone chooses who they want to perceive to, who they want to believe. The appeal should not be "Poles, save the media". It should be "Poles, build your own platforms" so that content developers can easy communicate with their recipients. Easy and without political moderation or an effort to "build up" society. If the media is decent, they don't treat the audience like idiots and effort to work them, they'll last anyway. Besides, it can go on. Technology like a drop of stone that's going to change reality. That's how the press photograph went, that's how the old media went. That's it.t – wrote the photographer Jakub Szymczuk (x.com/jakub_smichuk).
– The appeal "Don't kill Polish media" would change to the accusation: "Politicians, you put your hand on killing free media". You're doing this due to the fact that you don't request free media for anything – no substance what political option you're from – he proposed Cuba Korus (x.com/KorusKuba).
– Do you know who "kills" the media? Consumers, not politicians. Many refuse to pay for content. Consumers besides refused to usage cabs, having available interior combustion engines, and wanted cheaper clothes, produced by machines and not just people's work. And change frequently resists – argued Marek Tatala (x.com/MarkTatala).
– It is very weak to attack the media jointly and severally active in the protest. It doesn't substance who signed this appeal. The richer the media, the more independent they are. The more media, the more democracy – he wrote Wojciech Czuchnowski (x.com/chuchnowski).
– In 1 letter, Google ensures that it will comply with the rules, and points out that if any state authority keeps an eye on this, it will be inconsistent with EU law and judicial matters. But what's the point if Google wants to pay honestly? – ironic Patrick Nightingale (x.com/ PatrickSlowik).
– Power should not buy media favors, media with power should do ambiguity interests, and large techs should exploit authors and publishers. There's something to talk about. Together with Małgorzata Kidawa-Błońska, I invitation the organizers of the protest to the centre of “Dialog” for a gathering – wrote the Prime Minister Donald Tusk (x.com/donaldtusk).
– Prime Minister, on Wednesday we will be following the gathering of the legislature Committee on Culture and most likely during the plenary discussion on this project. Let's take the creators, the media, and the legislature seriously. On Monday, I invitation the Left to meet with the media in the Senate! – she wrote back to Tusk Magdalena Biejat (x.com/ MagdaBejat).
Voice from the another side
On the charges of publishers and journalists, she commented on social media Marta Poczt, manager of Public Policy for Central and east Europe and Transatlantic Europe at Google. She stated that the company has paid out PLN billion in the last 3 years to the 5 biggest publishers, who are partners of the Google advertising network in Poland. Furthermore, the company’s representatives stressed that “the publishers hold more than 80% of the advertising gross displayed on their websites utilizing tools.
The company besides ensures that "the correct implementation of the DSM Directive will enable Google to launch a wide licensing fee strategy (ENP), providing a fair solution for large and tiny publishers". This program is presently being utilized by publishers in 19 countries, and 4 000 titles in Europe are being paid by Google for the ENP.
This week the amendment to the Copyright and Related Rights Act will be addressed by the Senate. Politicians were given a letter signed by Polish publishers, editors and journalists to support the key changes reported covering the media market.
