The world’s most breathtaking destinations continue to captivate travellers in search of beauty transcending the conventional, from cascading waterfalls to lush landscapes and historic monuments.
We list the top 10 most beautiful places in the world in 2025, accounting for annual visitors and tourism revenue. Their cultural richness, natural appeal, and geographic uniqueness contributed to the selection of the most beautiful travel destinations.

1. Mount Teide, Spain
In 2023, Mount Teide had approximately 4.46 million visitors. Tourism is a significant source of revenue for the region, and there are currently proposals for eco-tax initiatives.
Located on Tenerife in Spain’s Canary Islands, Mount Teide is the nation’s highest mountain.
Under the clear European skies, its volcanic terrain of rust-red rock and lunar-like vistas beckons both adventurous hikers and cable-car stargazers.
Travellers from Europe can reach Tenerife by flying on a variety of airlines, including Ryanair (FR) and Iberia (IB).
2. Banff National Park, Canada

In 2023–24, the local economy gained approximately USD 4.5 billion in revenue from nearly 4.28 million visitors.
The Rockies, which extend from Canada to the United States, are characterised by alpine lakes, stunning peaks, scenic routes, and the popular Rocky Mountaineer train.
Banff National Park offers outdoor adventure and panoramic vistas. North American travellers to the region have access to adjacent airports via Air Canada (AC) and United Airlines (UA).
3. Iguazu Falls, Argentina and Brazil

Iguazu Falls welcomed an estimated 3.2 million tourists in 2024, with tourism revenue on the rise. Moreover, cross-border visitors also contribute to this growth.
The falls cascade down from an impressive height of 80 metres (262 feet) in a broad arc along the boundary between Argentina and Brazil.
Among the biodiversity in the protected parks are jaguars, tapirs, howler monkeys, and caimans. Travellers in the region can fly LATAM (LA) or Aerolíneas Argentinas (AR) via gateways like Foz do Iguacu (IGU) and Puerto Iguazu (IGR), respectively.
4. The Great Barrier Reef, Australia

The Great Barrier Reef generated an estimated USD 4.6 billion in revenue during the 2023–24 fiscal year, welcoming approximately 2.2 million visitors.
Snorkelling with sea turtles, clownfish, and vibrant coral is possible at this UNESCO World Heritage Site located off the coast of Cairns, Queensland (CNS). It is the world’s largest and most diverse reef ecosystem.
Two of the major airlines that travellers in Australia can use to reach Cairns are Qantas (QF) and Virgin Australia (VA).
5. Scottish Highlands, United Kingdom

The Scottish Highlands generated over USD 1 billion in revenue in 2023, receiving an estimated 2.29 million visitors.
This European travel destination is home to world-renowned whisky distilleries, coastal castles, mystic lochs, and dreamy peaks.
British Airways (BA) and easyJet (U2) provide adventurous travellers access through Inverness (INV) or Edinburgh (EDI).
6. Machu Picchu, Peru

Machu Picchu saw roughly 950,000 visitors in 2023, yielding a direct tourism revenue of nearly USD 40 million. The Incan citadel rests high in the Andes, accessible via train or trekking from Cusco (CUZ).
It is served by some of the region’s leading airlines, including LATAM (LA) and Sky Airline (H2) via Cusco. The UNESCO World Heritage Site combines rich history with majestic mountain views.
7. Victoria Falls, Zimbabwe and Zambia

Another UNESCO World Heritage Site, Victoria Falls, received an estimated 900,000 travellers in 2023. The year’s tourism revenue was around USD 1.16 billion.
The majestic waterfalls, locally referred to as Mosi-oa-Tunya, or “The Smoke that Thunders,” are situated on the borders of Zimbabwe and Zambia.
The mist emitted by this natural wonder is visible for several miles. Fastjet (FN) and South African Airways (SA) offer flights to travellers wanting to visit the place via Victoria Falls (VFA) or Livingstone (LVI).
8. Jaipur, India

In 2023, Jaipur attracted approximately 1.7 million foreign visitors, and direct revenue was approximately USD 2.82 million in the first quarter of 2025.
Boasting a rose-tinted architectural style, the “Pink City” combines vibrant bazaars, historic forts, and royal palaces. IndiGo (6E) and Air India (AI) are the most prominent airlines that offer flights to Jaipur (JAI) from major Indian cities.
9. Monument Valley, United States of America

The Monument Valley in the US attracted approximately 400,000 visitors in 2023. Road excursion itineraries generate the majority of the tourism revenue, which is estimated to be over USD 23 million per year.
The brilliant red sandstone buttes of the valley form the border between Arizona and Utah. The location offers tourists awe-inspiring arid landscape views and rich cultural Navajo experiences.
Visitors can fly American Airlines (AA) to Flagstaff (FLG) or Delta (DL) to Salt Lake City (SLC), the nearest suitable commercial airports to Monument Valley.
10. Bora Bora, French Polynesia

The French Polynesian island of Bora Bora welcomed over 300,000 visitors in 2023. The niche location is known for its high per‑capita spending and luxury tourism.
Bora Bora offers visitors overwater bungalows, blue lagoons, lush peaks, and a coral-rich marine life. Combined, these features create an icon of tropical beauty unlike many.
Travellers can reach Bora Bora (BOB) from Papeete (PPT) using Air Tahiti (VT) or Air Tahiti Nui (TN). This is undeniably one of the most beautiful places in the world.
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