A real revolution is coming, which can forever change the scenery of Polish media and streets. The European Union is preparing a draft government which includes a complete ban on the advertising of fossil fuels and cars with combustion engines. What late seemed to be a distant imagination of environmentalists takes on real form and can enter into force faster than expected. If regulations are adopted, all spots promoting petrol, diesel or LPG will vanish from television, the Internet, the press and billboards. This means no longer the image of dynamic driving and unlimited freedom, which for decades has built a power of fuel companies. The changes will affect not only petrol stations, but mainly car giants. Manufacturers will no longer be able to advance their flagship models with combustion engines, even the state-of-the-art and hybrid ones. The ban is to be absolute and besides include sponsorship of sporting or cultural events by fuel companies. For millions of Polish drivers, it is simply a signal that the automotive era we know is inevitably coming to an end.
What precisely will be on the censor? Scope of the EU ban
The draft EU regulation is highly precise and leaves no area for interpretation. The main nonsubjective is the removal from public space of any marketing communicationswhich could encourage the usage of fossil fuels. This means that the ban will not only cover advertising straight selling products, but besides those building the image of fuel brands.
The list of prohibited forms of promotion will include:
- Fuel advertising: petrol, diesel and LPG. They will vanish from television, radio, net (including social media), press and external media specified as billboards and citylights.
- Advertising of combustion cars: Manufacturers will not be able to advance vehicles equipped with interior combustion engines. Importantly, the prohibition besides applies to hybrid carswhich inactive usage conventional fuel. This is simply a powerful blow to brands whose offer is mostly based on specified models.
- Sponsoring: Fuel companies and combustion car manufacturers will not be able to sponsor sporting, cultural or social events. This is the end of logos of celebrated brands on sports shirts or banners during concerts.
The only exception to this regulation is neutral method or educational information. Manufacturers will be able to publish, for example, detailed vehicle specifications or operating instructions, but without any persuasion, emotional or image elements. The goal is to bring communication to pure facts, without marketing coverage.
Ecology above all. Why does Brussels want these changes?
The initiative came from a group of Euro MPs who are powerfully supported by leading environmental organisations. Their arguments are simple and clear: the promotion of fossil fuels is in clear conflict with the climate objectives of the European Union, including the pursuit of climate neutrality by 2050. The transport sector is 1 of the largest CO2 issuers in the EU and advertising plays a key function in perpetuating harmful consumer patterns.
The justification for the task highlighted that advertising of combustion cars and fuels not just sale the product, but the full lifestyle. They frequently trust on emotions, specified as freedom, strength, velocity or luxury. This message, according to the authors of the project, normalises and makes the technologies from which Europe must leave as shortly as possible. The ban is so to service as two: firstly, to limit the direct impact of marketing on purchasing decisions, and secondly, to send a clear signal to the marketplace and society that The future is electromobility.
The fresh rules form part of a broader "Fit for 55" strategy aimed at reducing greenhouse gas emissions by at least 55% by 2030. The ban on advertising is seen as another logical tool – in addition to emanation standards or the ban on the registration of fresh combustion cars since 2035 – to accelerate the energy transformation in transport.
The automotive manufacture and the media are furious. They talk about assassination and censorship.
The reaction from the automotive and fuel manufacture was immediate and highly acute. manufacture representatives do not dress in words, defining the task as "A hit on the free market", "ideological attack" and "censorship introduced under the pretext of taking care of the climate". They argue that specified a drastic regulation of the freedom of marketing communication is unprecedented and will hit the foundations of their activities.
Companies inform that the ban will not only affect current sales, but will besides destruct brand image capital built over decades. The full marketing shell, which made the car a symbol of position and aspiration, will be eliminated. This could lead to a decline in the competitiveness of European producers to companies from another parts of the planet where specified regulations do not apply.
The media is besides on alert. For many tv stations, net portals (especially automobiles) and press publishers, advertising budgets from fuel companies and cars represent a crucial part of revenue. A abrupt cut-off of this origin of backing could lead to a serious crisis in the media market, resulting in a simplification in employment and closure of certain titles. This is simply a real threat that can undermine the financial stableness of many editorial offices in Poland and throughout Europe.
How will our reality change? Effects for drivers and the market
If the fresh regulations come into force, we will witness a historical change. The full section of advertising that shaped the imagination of respective generations will vanish from the media space. It will be replaced by a marketing focused solely on Electric cars, charging stations, green technologies and sustainable transport. The image of the automotive manufacture will be redesigned – not only on roads, but above all in consumer awareness.
For the average Pole, this means that erstwhile choosing a fresh car, it will no longer be bombarded with messages about “engine roar” or “dynamic acceleration”. Instead, it will hear at a scope on 1 charge, battery charging time and low carbon footprint. This is simply a fundamental change in narrative, which aims to accelerate intellectual and marketplace transformation.
Although the final decision has not yet been taken, the debate in the European Parliament is temporing and the vote on the paper is inactive planned this year. 1 thing is certain: advertising of combustion engines, which for decades have been a symbol of advancement and freedom, can shortly only become a relic of the past. The industry, which built its power on petrol and diesel, faces a historical challenge – it must change completely before the patience of EU legislators and the era of fossil fuels are over.
SEO tags: advertising ban, European Union, combustion cars, fossil fuels, electromobility, EU law, automotive
Alternative titles:
1. The EU wants to ban advertisements for combustion cars. Is this the end of the automotive manufacture we know?
2. No more advertisements for petrol and diesel in Poland. Brussels is preparing a revolution
3. A groundbreaking ban from the EU is coming. Poles will no longer see advertisements for combustion cars
Continued here:
The European Union has decided. End of commercials for diesel cars and fuels in Poland!
