DALLAS- Southwest Airlines (WN) is reviving its iconic “Bags Fly Free” promotion, but with a twist. The policy will now be tied exclusively to the airline’s upcoming vacation package platform, Getaways by Southwest, set to debut later this year.
Travelers departing from major hubs like Dallas Love Field (DAL), Las Vegas (LAS), and Orlando (MCO) will soon see promotional options that bring back complimentary checked bags, though not in the same universal way passengers had enjoyed for decades.
Photo: Aero Icarus | FlickrSouthwest Airlines Bags Fly Free
For years, the “Bags Fly Free” policy was Southwest Airlines’ (WN) most distinctive perk, allowing every passenger two free checked bags regardless of fare type.
However, in May 2025, the airline introduced checked baggage fees for most customers after decades of avoiding them.
Currently, passengers pay $35 for the first bag and $45 for the second bag, unless they qualify for exemptions through credit cards, loyalty status, or premium fares.
Now, with Getaways by Southwest, the airline is selectively reintroducing the offer. Customers who book both flights and hotels under this package will automatically receive two free checked bags per traveler, subject to weight and size limits.
While this is a narrower application than the original policy, it provides added value for leisure travelers considering bundled vacation deals.
Photo: Aero Icarus | FlickrWhy the Change Matters
Southwest’s leadership once described the baggage policy as central to the brand identity. In fact, CEO Bob Jordan stated in late 2024 that research confirmed “Bags Fly Free” was the airline’s most important feature.
Yet just months later, pressure from activist investor Elliott Investment Management reshaped company strategy, resulting in the removal of universal free checked baggage.
Reported by PYOK, the new approach highlights a broader transformation within the airline.
Beyond luggage fees, Southwest is also moving toward assigned seating, partnerships with other carriers, and paid options for extra legroom seating, a significant departure from its traditional low-cost, simplicity-driven model.
Social Media Teasers and Launch Timing
Ahead of the official August 19, 2025, launch of Getaways by Southwest, the airline has already teased the program on Instagram.
Posts featured silhouettes of a Boeing 737 over a beach, a poolside scene, and a rolling suitcase shadow, all accompanied by the caption “Coming Soon 8.19.25.”
These teasers sparked speculation from passengers, and Southwest’s playful emoji responses fueled excitement without confirming details outright.
Despite the social media build-up, Southwest’s website already confirms that Getaways bookings will include the revived baggage benefit.
At launch, vacation packages are expected to be available in over 30 markets, including Hawaii (HNL), Cancun (CUN), and Orlando (MCO).
Current Options for Free Bags
Outside of vacation packages, Southwest travelers still have limited ways to avoid baggage fees:
- Credit Card Holders: A Southwest Rapid Rewards credit card grants the primary holder and up to eight companions one free checked bag.
- Business Select Fare: This premium ticket still includes two free checked bags.
- Elite Status: A-List Preferred members receive two free checked bags, while standard A-List members get one.
- Getaways by Southwest: Packages bundling flights and hotels offer two free checked bags for all passengers on the booking.
Photo: Cado PhotoImpact on Travelers
The revival of “Bags Fly Free”, albeit in a limited form, demonstrates Southwest’s attempt to balance profitability with customer loyalty.
While frequent flyers may see the changes as a step back, leisure travelers booking vacations may benefit from greater value compared to competitors that already charge for most baggage services.
Industry analysts note that by tying the perk to vacation packages, Southwest is also positioning itself more competitively in the bundled travel market, directly challenging established players in package tourism.
This shift marks a significant departure from Southwest’s traditional “airline only” identity.
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