Prof. Stanisław Jędrzejewski: Algorithms, authenticity, emotions. How social media change the logic of politics

Zdjęcie: Foto: PAP/Adam Warżawa


The 2025 presidential run showed that emotions, message and average are inextricably linked today. It showed that even the best candidate will not scope the voter if he or she cannot tell his or her communicative in the language of digital everyday life.