The Polish electrician does not intend to return the trademark ‘Haaland’ without further fighting. Although he has already lost twice in this matter, he now wants to convince the Court of Justice of the European Union.
An different dispute at stake is the right to commercial usage the name ‘Haaland’, reported 1 of the Norwegian newspapers. In 2022, the trademark with this name was re-established by a Polish electrician. The man maintains that the name has no relation to the star of the Norwegian team, and he himself did not know who Erling Haaland was at the time of registration. The name was to be invented by himself, combining the Polish word "hala" with the English word "land". It besides points out that Haaland is simply a Norwegian surname which besides appears in geographical names.
The case became public in 2023 erstwhile Haaland wanted to registry his own brand. Then it was revealed that the name is already reserved by the Polish electrician. The footballer challenged this registration, accusing Poles of acting in bad religion – Haaland's lawyers argue that this is an illegal effort to make a popular athlete, due to the fact that the name was reserved for sports clothing, football shoes and energy drinks.
In September 2025 Haaland won the first proceedings and in May 2026 the Polish electrician was dismissed. However, he does not lay down his arms and carries the dispute to the highest EU judicial level. For now, it is not known erstwhile the first proceeding will take place before the EU Court.
