Campus Polska, a political event of the Civic Coalition promoting dialog and social activity among young people, was at the centre of controversy after publishing a vulgar recording with participants. The film, made available by Mikołaj Wasiewicz, sparked a stormy discussion, and was besides directed at organization partners, including well-known brands, which now gotta answer uncomfortable questions.
The video, which rapidly became a virale, shows a group of youth singing the vulgar slogan “Eating PiS”, directed against the ruling party. The case gained more publicity erstwhile prominent politicians from the Civic Coalition, specified as Sławomir Nitras and Adam Sz Trapka, were spotted in the background. Their presence in this context raised questions about whether they accept specified behavior.
Community response. Known brands in the fire of questions
The video sparked a wave of criticism on social media. In particular, questions were addressed to brands that were partners of Campus Polska, specified as:
- Frog,
- Mastercard,
- Meta,
- Uber,
- Orange,
- Coca-Cola,
- LUX MED,
- McDonald’s,
- Medcover,
- Adamed and others.
Representatives of these companies were asked on social media about their position on the case, and the Foundation for the Protection of National and cultural Minorities announced the sending of authoritative clarification inquiries.
Hello. @ZabkaPoland due to the fact that you are a partner of the Campus Polska event of the Future organised by politicians of the political organization Civic Platform I have a question.
Does your brand identify with the slogan “Fuck the Law” preached at this event and... pic.twitter.com/nwhw9FSgne
Mr. Ambassador. @Amb_German.
1. Is the movie presented on the X portal last night, on which the organization act of the Civic Platform plays with a vulgar, hateful song, aimed at representatives of the current opposition and its voters, is also... pic.twitter.com/2zK8C8DDd6
!!!Note!!!!
These are partners of "hate festival" who support hate!
In view of political views, they preach a large part of society (more than 30%) "to get the fuck out of this country"!!!
👍👏👏👏pic.twitter.com/63PT6rNI75
Questions to Partners #CampusPoland – do you accept and approve the cry of young people to 7,640,854 Poles, voters of the Law and Justice that they are to “fuck out of Poland”? This is all under the watchful eye of the organizers – ministers of the current government.
– @ZabkaPoland
– @MastercardPL
– @Meta
– @Uber
-...
The dilemmas of the partners
Companies that support social events frequently face hard choices, especially erstwhile their brand is combined with controversial activities or content. In this case, the questions concern work for the content that emerged during the event and how to respond to possible image losses.
Waiting for Answers
Many are now awaiting authoritative statements from companies active in Campus Polska. Their answers may affect their image and client relations. This event shows how crucial it is to consider choosing partners and oversee the content promoted at supported events.
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