MUSIC XMAS and Filmax Comedy are scheduled to launch on 3 November, while MUSIC tv and MUSIC GOLD – 1 December 2026. MWE Networks announces the improvement of 2 families of tv channels and subsequent changes in its portfolio.
ECM Networks is developing families of MUSIC and FILMAX brands. NUTA.TV is to change its name to MUSIC TV, NUTA GOLD to MUSIC GOLD, and Comedy Channel Extra to Filmax Comedy. In turn, Music Live will gain seasonal appearances, starting with Christmas MUSIC XMAS.
The common naming and visual recognition are intended to enhance the designation of channels and to facilitate viewers uncovering their favourite offer. This is the beginning of wider changes, and the group announces the further improvement of both families and the inclusion of further channels.
Christmas with MUSIC XMAS
MUSIC XMAS is to bring a warm, household atmosphere to the homes of viewers. The program will feature a wide selection of Christmas carols and songs. Music will accompany preparations for Christmas, meetings with loved ones and moments that stay in memories.
The Christmas edition of Music Live is planned from 3 November 2026 to 7 January 2027. Then, from 8 January, it is to be replaced by the romanticist MUSIC VALENTINE. The next installments and their calendar will be presented separately. They will be seasonal incarnations of 1 channel, not separate stations broadcast simultaneously.
Two brand families, different offers for viewers
MUSIC tv will hold the pop and dance character of NUTA.TV. MUSIC GOLD will proceed to offer hits of past decades known from NUTA GOLD. Filmax Comedy will stay a proposal for viewers looking for comedy amusement while strengthening the FILMAX family.
Karol Ward, president of MWE Networks, announces:"We are building 2 strong families of MUSIC and FILMAX tv channels. It's not just about changing names. We make a planet of brands that viewers recognize, choose and return to. It's the beginning of a major redevelopment of our portfolio. We will make both families and include further channels. MUSIC XMAS was our dream. We want the music from our antenna to become part of the household holiday, to evoke memories and to connect generations. We don't build brands for 1 season. We want to be close to viewers throughout the year and give operators an offer that is worth having and promoting. This is how we implement our 2026+ strategy."
A joint brand does not mean a uniform offer. Individual channels will hold most of their own character, and their names and luminaires are to show more clearly the membership of the MUSIC or FILMAX family.
Emotions for viewers, value for operators
"We listened carefully to the needs of operators and viewers. Our business goal is clear: constantly make the offer attractive, which helps operators get fresh subscribers and keep them present. We want to give people concrete reasons to choose tv packages and offers linking tv to the Internet. It's not just about the number of channels, it's about the moments that you can experience: the household holidays, the evening together, the memories of your favourite song. Therefore, the MUSIC will change with seasons – so that the viewer has something to go back to and the operator has something to offer their subscribers throughout the year.” – adds Karol Ward
Scheduled dates of amendments
The launch of MUSIC XMAS and the change of Comedy Channel Extra to Filmax Comedy are planned for 3 November 2026.The NUTA.TV name changes to MUSIC tv and NUTA GOLD to MUSIC GOLD group are planned for 1 December 2026.
The introduction of fresh names within the expected deadlines is subject to the obtaining of the required decisions of the KRRiT. The final implementation dates will be confirmed separately.
Photo, source. MWE Networks
