Memes became weapons. Expert warns against pro-Russian surgery

Zdjęcie: Memy stały się bronią. Ekspert ostrzega przed prorosyjską operacją

They look like innocent jokes, but they could be part of a thoughtful influence operation. Distributed by pro-Russian memes accounts manipulating the image of the president of Ukraine Volodymyr Zelenski is an component of memetic war that can influence the beliefs of the recipients. Expert Dr. Mateusz Łabuz admits in his interview with PAP that humorous form facilitates the absorption of various content, so memes can be a weapon in information war.