L’Oréal SA, the world's most profitable cosmetic company (over EUR 40 billion in gross in 2023), plans to increase its investment in China.
China became the second largest marketplace in L’Oréal, with a 5.4% increase in sales last year. The group reported that its sales in China increased by 9.4% year-on-year in the first 4th of 2024. L’Oréal has over 100 million regular customers in China, but sees the possible to achieve... 500 million in the close future," said Vincent Boinay, CEO of L’Oréal China. He besides informed that L’Oréal would proceed to invest in Chinese cosmetics brands and their manufacturers, which are complementary and make synergies with the existing portfolio of brands. And these brands are already over 40.
In January, L’Oréal became a number shareholder in the Chinese perfume brand To summertime (chin. 观夏). Earlier, in 2022 he invested in SHINEHIGH INNOVATION, a Chinese laboratory developing exclusive cosmetics based on innovative bio-chemical solutions.
L’Oréal besides announced that he seeks in China products or technologies that can be utilized not only on the Chinese marketplace but can be promoted worldwide.
According to the company's representatives, the Chinese marketplace is changing rapidly and request is very diverse, so L’Oréal sees its competitive advantage in this marketplace as wide a scope of products with very different prices as possible.
L’Oréal SA is simply a cosmetic company based in Clichy, France, present in over 130 countries. The company was founded in 1909 by Eugène Schueller as Société Française de Teintures Inoffensives pour Cheveux. present it is simply a stock company listed on the Paris Stock Exchange on the Euronext platform. It is part of the CAC index 40.
27.5% of the company's shares are in the hands of the Bettencourt family, 26.4% owned by Nestlé, 3.9% owned by the group itself. The remaining 42.2% of shares are publically traded.
L’Oréal owns 10.41% of Sanofi's pharmaceutical group shares.
The French beauty giant owns brands specified as L’Oréal Professionnel, Kerastase, Kéraskin Esthetics, Garnier, Maybelline fresh York, Biotherm, Cacharel, Giorgio Armani, Helena Rubinstein, Lancome, Paloma Picasso, Ralph Lauren, Guy Laroche, Yves Saint Laurent, Stella McCartney, Boucheron, Oscar de la Renta, Vichy Laboratoires, La Roche-Posay, The Body store and many more.
L’Oréal besides works with luxury brands specified as Armani, Valentino and Prada.
Source: sghexport.shobserver.com
Author: 梁安基 Andrzej Z. Liang, 上海 Shanghai, 中国 China
Email: [email protected]
Editorial: Leszek B.
Email: [email protected]
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