The vacation is over, the tan is slow disappearing, and the wind in the bank account hula. It is now that we feel financial oppression that we are most at hazard of... further, frequently completely unnecessary expenses. Psychologists and financial experts call it ‘empty portfolio effect’ – a dangerous phenomenon which brings thousands of Poles into the debt spiral all year just after returning from their vacation. Why is it so easy for us to take a debt for a fresh gadget or costly “for comfort” after spending a fewer 1000 zlotys on the trip?
The answer lies in the complex mechanisms of our brain, which in the posturing period work against us. knowing this trap is the first and most crucial step not to become another victim of a wave of irrational financial decisions. Experts are beating the alarm, due to the fact that data from erstwhile years show that September and October are months in which interest in fast loans and purchases for installments is rapidly increasing. In 2025 this trend could be even stronger.
Psychological trap end of summer. Why are we losing control?
End of vacation is simply a small shock to our brain. For a week or 2 we lived in relaxation mode, carefree and increased levels of dopamine – the hormone of happiness. Back to grey reality, duties and an empty account causes a abrupt fall in mood, frequently called "a walking blues". It is in this state that we are most susceptible to impulsive behaviours that aim to rapidly improve well-being.
Three key mechanisms are involved:
- Decision-making fatigue: vacation planning, departure and later return to work consume immense deposits of our intellectual energy. erstwhile we are tired, our ability to make rational, thoughtful decisions falls drastically. It is easier for us to be tempted and choose a shortcut, specified as a acquisition for installments alternatively of savings.
- Need immediate gratification: The brain, accustomed to vacation pleasures, demands another dose of “luck”. The easiest way to deliver it is by shopping. A fresh phone, a fashionable bag or an costly gadget give a momentary shot of joy that allows you to forget about the financial void.
- Social pressure: Social media floods us with photos of friends who are inactive on vacation or boast of fresh acquisitions. This gives emergence to the feeling that “something belongs to us too” and justifies unreasonable spending as a form of reward for hard work.
"If I spent PLN 5000, what difference does it make?". Contrast effect in practice
One of the most powerful cognitive errors that drives an "empty wallet effect" is contrast effect. Our brain does not measure value in an absolute way, but by comparison. Imagine the situation: we just came back from a household holiday, which cost 7,000 PLN. The next day we see in the store the latest smartphone model for 2500 zł or a 2000 zł game console.
Under average conditions, specified expenditure would be considered large and challenging. However, just after spending a much larger amount on vacation, this PLN 2500 seems... small. There is simply a treacherous thought in our head: “If I spent 7,000 PLN per week of pleasure, what is 2,500 PLN for something that will service me for years?” It's a classical trap. We compare the large, already incurred cost with the smaller, planned expenditure, which makes the second little important. Like this. rationalize the debt decision something we don't truly request and can't afford.
A consolation loan. How do flashbacks and BNPLs become escapes?
The feeling of emptiness after the vacation and the sight of the depleted balance in the account causes stress and anxiety. And what is the quickest way to escape negative emotions? Shopping. The financial marketplace is well aware of this and offers seemingly painless solutions, which in fact are a consecutive way to debt spirals.
Two options are peculiarly dangerous here. First of all, long-term loans, which tempt with velocity and minimal formalities, but their real interest rate (RRSO) can be astronomical. Secondly, the increasingly popular “Buy Now, Pay Later” (BNPL) systems, which postpone payment by 30 days or divided it into respective interest-free instalments. It creates an illusion that we don't spend anything. The problem is that deferred payments yet should be regulated, and erstwhile they overlap, they can make a serious burden on the home budget and force further, already-interested commitments.
How can we not fall into a debt spiral? Concrete steps for the emergency reset
The awareness of the existence of an “empty wallet effect” is half the success. The second half is to implement concrete measures that will reconstruct financial control and avoid serious debts. Here are 4 simple steps that should be implemented today:
- Make a hard reset budget: Sit down and carefully analyse your finances after your vacation. Check the balance, the debt on the credit card and all liabilities. make a simple budget for the next month, clearly specifying the limits for key spending categories.
- Enter 30-day detox from shopping: Make a conscious decision that for the next 30 days you will not buy anything that is absolutely not essential (food, chemistry, fees). This will give your brain time to "cool down" and exit the mode of impulsive spending.
- Block the temptations: Remove saved payment card data from online shops and applications. Sign out of marketing newsletters that tempt with promotions. The more barriers you put between yourself and easy purchase, the better.
- Plan another financial objective: alternatively of comforting yourself with shopping, redirect your energy to something constructive. This may be a savings mark (e.g. an emergency fund of PLN 1000 by the end of the year) or planning another cheaper departure in 2025. Having a goal gives motivation and a sense of control.
Understanding the ‘empty wallet effect’ is the key to protecting from unreasonable debt. Remember that the real problem is not the vacation expenses themselves, but the deficiency of plan and awareness of what happens to our psyche and wallet just after we return. Conscious financial management is the best investment in peace of head for the remainder of the year.
Continued here:
The end of vacation is the beginning of debts. Experts inform against the effect of an empty wallet