The sweatshirt with the inscription “NEW ROCKY” becomes an unexpected hit by the presidential run of Karol Nawrocki. Simple but intriguing design, referring to the well-known series of films about the boxer Rocky Balboa, has attracted large interest. Sympathic candidates supported by the PiS ask if this different garment item will be sold.
Fashion phenomenon in politics
Karol Nawrocki's sweatshirt is an example of a combination of politics and pop culture. The inscription "NEW ROCKY" refers to both the name of the candidate and the iconic movie hero. On the 1 hand, it is simply a message encouraging action – "now Rocky", on the another – to bow towards a wide scope of audiences.
Symbols in political campaigns play an crucial role. They can not only strengthen the message but besides build an emotional bond with voters. Nawrocki's black sweatshirt, thanks to its universal design, seems to be an perfect component of specified a strategy.
Read more: Who is Marta Nawrocka, wife of the CEO of IPN?
A sweatshirt? The staff is silent, the sympathizers are waiting
Many of Karol Nawrocki's sympathizers ask the staff to buy a sweatshirt. For now, however, the candidate's squad does not uncover any details.
I don't know if the hoodie's gonna sell. If anything, it will not be inspired by the staff," says Jan Kanthak, MP of Law and Justice, who can be met by Karol Nawrocki.
Although the staff remains restrained in comments, fashion for sweatshirts with a message in political campaigns is nothing new. In another countries, akin products were very popular, which further strengthened the image of candidates as “closer to people”. This 1 was in Donald Trump's campaign.
A symbol of success or a run gadget?
Karol Nawrocki's sweatshirt can become 1 of the symbols of the upcoming elections. If it goes on sale, it will surely find many buyers, both among candidates' supporters and those who value pop culture inspiration.
mn
Join our community!
Follow us on our social media and stay up to date!
