How to reconcile digital Alpha with conventional Boomers? Banks have a problem

Zdjęcie: Foto: Adobe Stock


The banking marketplace is undergoing a generation revolution. By 2035, digitally fluent generations of Z and Alpha will be a crucial part of the customers, but the representatives of Baby Boomers will be shrinking. This poses a immense challenge for banks: how to reconcile diametrically different expectations of these groups.