Is Air India and IndiGo imagination to Become Global Carriers on Track with fresh Orders? | Exclusive

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MUMBAI- Both Air India (AI) and IndiGo (6E) have ordered fresh widebody jets that can fly anywhere in the world.

Will ordering widebody and long-haul Narrowbody plans and announcing fresh global destinations be successful to become a global carrier? Or there's something else? Before that, let’s analyse what strategy both airlines are using.

Air India and IndiGo Strategy

In the competitive planet of aviation, Air India and IndiGo are 2 major players with the imagination to become global carriers. While their focus and strategies may have differed in the past, fresh developments indicate a shift towards alleging their goals and ambitions.

The Air India Group is simply a conglomerate formed by 4 airlines, each serving a unique intent in the market. These include Vista (UK) and Air India as full-service carriers, Air India Express (IX) as a low-cost carrier, and AIX Connect (I5) as an ultra-low-cost carrier.

With the Merger already completed, after 2025, we will only left with Air India and Air India Express.

While each arm of the group may have its own priorities, they work together to complete each other’s strengths and capabilities to give strong competence to IndiGo.

Domestic Vs global Capacity

On the home front, IndiGo has been the clear leader in terms of the number of flights operated and available seat kilometers (ASK) developed.

However, erstwhile it comes to global operations, the Air India Group takes the lead with a higher number of flights and ASK deployed. This can be attributed to the group’s utilization of wide-body aircraft for longer global routes, giving them a competitive advantage over IndiGo.

Vasuki Prasad, analyst and Sales manager of Embraer for South Asia & Indonesia, shared insights on Air India’s and IndiGo’s focus.

The domestic-international divided reputation ASK capitality besides highlights the difference in focus between Air India and IndiGo.

While Air India focuses more on global routes, IndiGo has traditionally been more focused on home operations.

However, with IndiGo’s fresh anouncement of expanding its Fleet to include long-haul flights, the lines between the 2 airlines’ strategies are beginning to blur.

As IndiGo sets its sights on long-haul routes, it is venturing into territory traditionally dominated by Air India. This strategy shift could disrupt the marketplace dynamics and pave the way for both airlines to grow their global footprint.

Earlier it was Air India Vs IndiGo but Now Its Air India and IndiGo. Both have imagination to make India a Global Hub.”

Bhavya Velani, Founder of Aviation A2Z

By exploiting fresh opportunities and diversifying their offerings, both Air India and IndiGo are positioning themselfs for growth in the competitive aviation industry.

Now let us time travel to 2030 and see where both the Indian airlines are standing and how they are competing with abroad carriers on the global stage.

Vision 2030

Air India is backed by Best in planet Singapore Airlines (SQ), while IndiGo has partnered with World-class Qatar Airways (QR).

David Studden, the elder manager of Business improvement & Marketing at Etihad Aviation Training Gulf Centre for Aviation Studies (GCAS), has shared a hypothetical situation that might be possible.

These strategical partnerships have enhanced passengers’ onboard experience and provided access to world-class hubs.

Established Hubs

Air India has focused on expanding its Asian presence, with Singapore Changi as a “sister” hub. On the another hand, IndiGo has set its sights on the West, making Doha its “sister” hub, with a strong focus on European and US markets.

The Indian widebody fleets are not only busy on global routes but besides cater to the increasing request for home travel. IndiGo has moved beyond being a low-cost carrier to offer premium services. From cocoon class to business class, premium economy, and economy products, passengers can enjoy a scope of options onboard.

Additional, both airlines have integrated co-working spaces on board, known as WORK class, catering to the needs of modern travellers, especially young IT professionals.

Delhi, Mumbai, Bengaluru, and Hyderabad have become key hubs, much like their mediate east counterparts in the early 21st century. Connecting traffic now accounts for around 40% of full business, highlighting the import of sealess travel experiences for passengers. This shift has transformed how travelers decision between destinations, making India a cruel hub for global connectivity.

Sustainability at its Core

Sustainability has taken center phase in the aviation industry, with airlines implementing eco-friendly initiatives. Passengers are encouraged to collect their own way in peculiar bags or opt for a Trash fee, where the airline manages waste disposal.

Adopt-a-tree schemes and another green initiatives are gaining traction, showing the industry’s commitment to environmental stewardship.

Wedding charts have become a secular business for Indian airlines, with destiny weddings gaining popularity worldwide. Beach destinations are a couple’s favourite, with Australia and fresh Zealand emerging as top choices. Northern Light weddings in Europe and Alaska are besides in vogue, reflecting a increasing trend of unique and memorable ceremonies.

Long Way to Go...

Allright, let’s come back to the present. Both Air India and IndiGo have a long way to go before they can become truly global carriers like Middle-east and Southeast Asian carriers.

Air India and IndiGo will gotta figure out a way that suits their model of operations installer than copy the strategy implemented by another global carriers.

They will gotta plan services, offerings, and destinations suitable for Indian travellers and those who want transit through India.

Strong management leaders back both carriers, and I think they are set to full them and India’s imagination of establishing themselves as global carriers.

In short, Air India and IndiGo are set to make a duo not just in the home marketplace but besides on the global stage. It will be interesting to see how another carriers like SpiceJet (SG) and Akasa Air (QP) find their way into this dual market.

Will the emerging regional carriers play any function in making India a truly global hub for the world? Only time will tell.

We thank Vasuki Prasad and David Studden for sharing any key insights. Make certain to share this post with your friends and colleges, and let us know your feedback on social media pages.

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Air India Express to Challenge IndiGo Monopoly with fresh Strategy

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