– Karol Nawrocki is not made – 1 of our interviewors from the PiS community is immediately moving. He's very upset with that term.
– I disagree. He has knowledge, convictions, individual competence. Only what is utilized in campaigns has been added to this. For example, that you should usage clear, simple words – it reacts.
– The point is that there should be no understatements and there should be messages that will stay in people's ears. due to the fact that you have small time and people have small time. They only remember repeated phrases – they translate.
Nawrocks in the run keep talking about "Deputy Tusk". And he keeps saying, "I'm 1 of you. I'm a nonpartisan, civic candidate.
So Nawrocki entered the campaign: – slow to strengthen
Nawrock novice, as we hear in the circles of the Law and Justice, studied run in stages.
– It was apparent that the staff divided it into 5 stages. At first, we go in slowly. First, smaller towns and towns to cool and realize that the crowd is spoken differently than in the spherical conversations in the cabinets. And you could see that he was gaining momentum – says our PiS interviewer.
As he claims, at first he had doubts as to whether Nawrocki could handle it.
– But it was evident to him that people were coming to these meetings. Then large cities came. Preparing for debates. Interviews. He has had dozens of conversations with people who work in different fields. In this way, the candidate gains assurance and his views. It was more and more visible. He had his answers ready for all subjects. However, Trzaskowski was precisely the same at the beginning of the run as at the end. And there was no thought what offer he had for Poles – he points from the position of the Law and Justice.
Small gestures, possibly for many, were besides made.
– delight compare 2 settings. 1 erstwhile a girl gives Nawrock a yellow milk flower. And he says he's beautiful, he's happy. And he says, "What's your name, who are you with?" And second, erstwhile they give Trzaskowski a bouquet of roses. He's giving it back. He's not curious in who he's from or for. These are the small things that are noticeable in the campaign. And which increasingly distanced him from triumph – we hear in the circles of the PiS.
We besides hear about the social diagnoses they have prepared. Specialists and education in campaigns in the United States. The lessons they learned from them. any of the PiS's actions are to write-paint the statements of US strategists.
The beginnings of Nawrocki: – In fact, he was an orphan, due to the fact that only Jarosław pushed him
But first let us remind – in October 2024 even in the Law and Justice not all knew Karol Nawrocki.
– If we ask passers-bys on the street who Nawrocki is, everyone will say, "The name I don't know" – 1 of the PiS parliamentarians was joking at the time. And erstwhile Jarosław Kaczyński decided on his candidacy in November, the camp of power was mocked.
– Jarosław Kaczyński is completely unimportant about these choices. This shows this casting as a candidate – Joanna Scheering-Wielgus, for example.
During his first appearance, Nawrocka read from a card. "It is wooden, without charisma, flight, experience and gratification. But behind him is simply a powerful propaganda device of the PiS" – judged Jakub Bierzyński, sociologist in February.
A fewer days before the 2nd circular of elections he told us: – It is no longer wooden. He made his campaign. He's aggressive, he's determined, he shows strength, and he likes it. He found his tone. They made him a very efficient rally speaker.
Nawrocki wins the presidential election. In the nation, shock. It took six months for PiS to make its winner, who is able to defeat an experienced politician with class. Suddenly, the full of Poland learns that in the Law and Justice they have large specialists, that they are doing research. And in the PO, no. Joanna Mucha stabs a stick in an anthill:
"The platform does not do strategical analyses. She is so convinced of her own self-interest that strategical analyses are not needed".
In PiS they have very good PR specialists
Experts in political imagery, PR and electoral campaigns have long seen this run advantage of the Law and Justice.
– The PiS was viewed as a organization that associated with uneducated people. For this reason, it was surrounded by primitive nymbs. However, they have had very good specialists there for a long time. And in the PO they could not read social sentiments – says Wiesław Głązka, a specialist in political image.
One of the erstwhile staff members asks to stay anonymous, in another words, but repeats the same:
– In PiS they have very good PR specialists and usage external experts. And in PO, "they know best." I feel like they've had this problem for years. It wasn't. There utilized to be more openness to outsiders. And now they want themselves, alone, alone. Many have a sense that they are able to do anything – they point out – thanks to the people we know and like.
He saw the effect in the current run after the debates.
"Nawrocki clearly had trials and simulations of the debates in which he performed. It was evident that the final appearances were engraved on a sheet and were well thought out. He fell on average in Horses. But in the next 1 you could see that he was practicing very intensively this weekend. He had a completely different figure, he was better prepared, even his body speech changed – says the expert.
It was said that PiS made a decision to change the training squad at the time due to the fact that the erstwhile 1 failed. We don't know.
– They're drawing conclusions. There was something that didn't work. They got feedback that it's a log. And they didn't go any further, they just changed it. And Trzaskowski inactive had the same mania, all week or 2 before. In the same situations, he was strong and weak as before. There was no advancement – he mentions.
Jakub Bierzyński besides judged the staff of Rafał Trzaskowski. He told us that he did not see his work and that it was specified an "amateur that he wanted to cry" due to the fact that Trzaskowski was a better candidate than Bronisław Komorowski, only the staff did not aid him.
– PiS takes specialists to the staff and pays them large money. They're not organization buddies. There are experts trained besides on Donald Trump's campaign, who deal fantastically with crises. And for PO politicians, it seems that inventing slogans, strategies, or electoral campaigns is doing politics. That's not true. In a professional run propaganda and run should be done by specialists," he stressed.
Who has the Law and Justice and what they do
Paweł Kiebernaker, Adam Bielan – these are the main names of Nawrocki's staff. any besides mention Jack Kurski, and Dominik Tarczyński is changing.
– I fishy that erstwhile it comes to reasoning and knowing the world, Cenckiewicz taught him a lot. Nawrocks aren't so drunk. But he is firm – 1 of the interviewers notes.
Who does not ask, everyone pays attention to the Internet: – They handled it well. The net belonged to the PiS. And in PO they sent links to 30-40 minutes of Trzaskowski's appearances. Who's gonna watch this?
Wiesław Gałązka reminds that for 24 years most of the elections in Poland won the PiS. And given the image of the party, people got confused due to the fact that they didn't know how much it supported specialists.
– Especially erstwhile they saw Kaczyński, looking at the laptop, who said net users were looking for porn and drinking beer. And at that time, the Law and Justice understood what social media was. In 2015, it was said that Andrzej Duda won thanks to Cambridge Analytics, which then besides helped Donald Trump. From now on, we see a fight on social media. That's erstwhile the PO-disgusting electorate began. And throwing Tusk's ass at him, he says.
He besides adds that in PiS they have specialists from "goebbels' propaganda". He besides mentions Karl Christan Rove, a political strategist who advised Republicans and was called Bush Jr's brain. He quotes 2 of his sayings that write-paint uses PiS.
– 1 is, "Define the opponent and describe him with your words before he can present himself to voters." PO did it besides slow. And Trzaskowski was called the butler from the beginning, or Deputy Tusk – he says.
"Fear and greed are 2 keys to human behavior. Scare people, then tell them you can defend them. And if they believe that you will make them rich, they will follow you into the fire," says the expert.
"Lie, deny, always announce victory"
The PO, he thinks, in this marketing race is besides velvety. besides polite. And besides slow. Doesn't mean she should be the same.
– I have this saying, "A good PR professional can even sculpt a rose." Which means anything can be done if it's done professionally. You don't gotta act in a rude-propagand way. The PiS uses stinky propaganda. But even the dirtiest things can be portrayed as the PO would care – Wiesław Głązka believes.
Jakub Bieryński adds another strategy: – Lie, deny, always announce triumph and attack, attack, attack. These are Roy Cohn's advice to Donald Trump. This is precisely what happened to Nawrocki's apartment.
Because in the end, we heard that Nawrocki was actually arrogant of helping Mr. George.
Many, however, felt that at Nawrocki's studio his staff had lost track. But he's not.
– The messages were contradictory and the voter was completely confused. And then it's like there's no large deal due to the fact that you don't know what the fact is. The point is to make chaos where no 1 knows anything anymore. And that's fantastic. This strategy was brilliantly simple and effective – judged Jakub Bierzyński.
"PiS always has good political and social diagnoses"
Let us remind you that the polls were not so good for Nawrocki. Then there were further compromising reports. But Kaczyński knew his own.
In March, 1 of the parliamentarians close to Novogrodzka told us:
– It was known that Jarosław Kaczyński would choose him. Even at times he was alone in it, due to the fact that everyone said that the candidate should be Morawiecki or Czarnek. Nawrocks was fundamentally an orphan due to the fact that only Jarosław pushed him.
It's known that the candidate was expected to be citizen, so he wouldn't get the PiS. And close to the Confederacy to collect her votes in the second round.
Is the success of Nawrocki "the genius of Kaczyński"?
- No, I don't. Law and Justice always have good political diagnoses. He has very good public hearing. And the po doesn't perceive to anyone due to the fact that they think they're better off, that they represent a better part of society and they deserve everything. Even in this campaign, they utilized the word that they would vote little educated from smaller towns on Nawrocki. And there are people who end the same universities and the same schools – 1 of the interviewors, connected with the Law and Justice, is outraged.
– Based on the diagnosis of the PiS, he selected a candidate who represented a advanced intellectual level, has an knowing of politics and physical strength to last the campaign. In my opinion, he was spotted in mid-2024 during the dispute over the main exhibition at the Museum of planet War II in Gdańsk. Nawrocki then appeared as a man who understood past and politics. He appeared as a politician, says our interviewer.
From the very beginning, Nawrocki was heard to have personality traits that predisposed him to apply for this office.
Nawrocki’s boy played the role
What another prescriptions do they have for "making president"?
– You win by going to people. We request to talk to them. We gotta show them, "We realize where you are from. We are among you." It's not like a politician is born on Mars. People request to see a part of themselves in it – says 1 of the PiS speakers.
In her opinion, his eldest boy played a immense function in Nawrocki: "For me, this boy was doing a million percent. quite a few women utilized to say to me, "Nice wife, but this son... due to the fact that a female will think that erstwhile a man raised specified a cool boy and that boy says about him, "I know my dad," it's like giving individual a word.
