History of content marketing – where did content marketing start and how is it seen today?

The concept of ‘content marketing’, i.e. content marketing, refers primarily to contemporary promotion methods. However, the past of practice itself dates back to the end of the 19th century. How has the creation of attractive content influenced consumer behaviour over the years? Why is knowing the needs of the recipients and adapting the message to them the basis of effective marketing? Was Bill Gates right to argue about the key importance of content? You will find answers to these and another questions in this article. Feel free to read.