What is included in the training programme "E-commerce B2B. How to increase sales without raising the marketing budget”
1. The specificity of sales in e-commerce B2B – why is the "more advertising" not working?
- Differences between B2C funnel and B2B funnel.
- Long decision-making process and multiple purchasing teams.
- The function of trust, expertise and repetitive contact with the brand.
- Where in B2B does sales truly “flee”?
2. Content resources as a sales asset, not marketing cost
- Content in B2B as part of the purchasing process, not just generating lead.
- Why is advertising short and content working for years?
- How to build resources that:
- shorten the decision-making process,
- reduce objections,
- support traders,
- increase conversion on the platform.
- How to plan content for real questions and B2B customers' doubts?
- How do you measurement the impact of content on sales (not just traffic)?
3. Technology as a "silent trader" – as the B2B platform increases sales without campaigning
- Why investigation and client talks are crucial before implementation?
- The most common errors erstwhile designing B2B platforms.
- Functionalities which:
- increase loyalty,
- build client return,
- raise the average basket value.
- UX and UI as part of a sales strategy, not just a "nice look".
- How do we make the platform over time to constantly increase its effectiveness?
4. Brand strategy and distinctions – foundation that reduces the cost of client acquisition
- Why does B2B win a clear offer of value?
- How to specify competitive advantages that substance to customers?
- Communication cohesion: advertising, social media, platform, offer.
- How does the deficiency of strategy increase marketing costs?
- How do well-defined distinctions increase conversion without expanding the budget?
5. UX and UI and the effectiveness of the run – how not to "burn" the budget
- What must happen erstwhile you click on the commercial?
- The most common conversion barriers in e-commerce B2B.
- Communication consistency advertising → landing → platform.
- How does UX affect ROAS and ROI?
- Why conversion optimization frequently gives more effect than an increase in the media budget
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