The image of the world-famous otolaryngologist Prof. Henryk Skarżyński appeared in a fake Facebook commercial. The video was fabricated with the engagement of generic artificial intelligence – writes Bogusław Mazur, editor of ReportCSR.pl and editor-in-chief"ESG Report" on Salon24.pl portal.
Prof. Henryk Skarżyński, manager of the Institute of Physiology and Pathology of proceeding and the planet proceeding Center, president of the Programme Council of the legislature “Health of Poles”.Prof. Henryk Skarżyński is simply a global surgeon, a specialist in otorhinolaryngology, audiology, phoniatria and children's otolaryngology. As reported i.pl portal, on 1 of the profiles on Facebook, appeared, prepared utilizing artificial intelligence (AI) movie concerning medical preparation. It is simply a deepfake, or artificially generated image of a given individual or situation.
The movie generated the image of Prof. Henryk Skarżyński and his message on the preparation, which is expected to miraculously reconstruct hearing. "Professor has never participated in specified a recording, has not agreed to advance the product with his opinion, and all the more so – in accordance with Article 63 of the Medical Ethics Code, as a doctor does not participate in advertisements. The prof. referred the case to the prosecution" - informs i.pl.
AI is like a knife, you can cut bread with it or you can stab
Both Prof. Henryk Skarżyński and his son, Prof. Piotr H. Skarżyński Not erstwhile and not twice emphasized the value of AI as a aid to the planet of medicine. However, with generic artificial intelligence it is like with a proverbial knife – you can cut bread with it, you can besides stab someone. Quoted by I.pl Prof. Henryk Skarżyński points out that the phenomenon of utilizing the image of well-known specialists and renowned medical and pharmaceutical brands for unfair advertising is increasing. In addition to damaging the image of experts, specified deepfake can endanger the wellness and even life of patients.
Further part of the text after an interview with Prof. Piotr H. Skarżyński
The naivety of the public defends cyber criminals
Is it easy to fall for a deepfake? With the usage of the image of Prof. Skarżyński, he should inspire distrust, due to the fact that the prof. who is active in operational proceeding restoration, who praises the preparation supposedly better than the surgery, would be individual like Janusz Lewandowski praising the sedentary lifestyle. And yet there are quite a few tricks.Dr. Piotr Balcerowski, Vice president of Staszica Institutesays in i.pl that according to the studies quoted by ChronPesel.pl, as many as 43% of respondents think that AI always gives truthful answers.
Dr. Balcerowski adds that the Committee on Financial Supervision warns against misleading advertising of financial instruments in which the AI was impersonated as known persons or reliable institutions. And that 1 can get the impression that Polish law does not keep up with the improvement of fresh technologies. Which are developing at an incredible rate, due to the fact that even a year ago the prepared videos were rather sacrilegious, present they are mostly perfect.
It can only be added that the law does not follow the improvement of AI on a global scale, which is evidenced by disputes to copyright. In the European Union, after months of AI Pact, regulations were created to prevent unethical exploitation of generic artificial intelligence.
Donald Trump: $500 billion on AI
Only AI Pact and akin regulations halt the improvement of artificial intelligence. Meanwhile, president Donald Trump wants to spend $500 billion on computing centers for AI in the next 4 years. "The states heat up a large geopolitical game of artificial intelligence, trying to get ahead of China, which trampled on their feet. Europe, far behind, closes the cape," she commented on the X portal Prof. Aleksandra Przegalińska from the Kozminski Academy. She added that “we mostly have regulations, and there are no mechanisms to incentivise innovation and those that let start-ups to stay in Europe and make here. The problem is besides harmonisation of the law. Huge. This does not let the EU to be regarded as a common space in which it can be developed widely."
Further part of the text at the speech of prof. Aleksandra Przegalinska from the Leon Kozminski Academy on AI, delivered during 3rd legislature ESG. Take a look at the full debate:
Grandchild method in AI edition
As you can see, the case of Deepfake involving the character of Prof. Skarżyński is simply a part of a much larger whole, i.e. a technological race – both between the US and China and fraudsters and "cyber policemen". After all, cybercriminal methods are different. For example, Grandma can choice up a call from her granddaughter. Grandma sees the grandson calling due to the fact that the monitor displays a "granddaughter". After that, he hears the upset voice of the “granddaughter” who says that he had an accident and urgently needs PLN 4,000. And that in a moment, a friend will be here to take the money to the "grandson"... And that's the kind of deception thousands of people fall for.
Cyber criminals and cyber policemen
However, it seems that cybersecurity experts in companies and another organizations are faster than regulators. How the fight against cyber criminals looks like all day. Prof. Przegalinska talks with Michał Rosiak, Cybersecurity Expert at CERT Orange Polska, who is liable for protecting Orange's individual and business clients from cyber threats.
So if we see any films involving specified celebrated characters as Prof. Henryk Skarżyński or showing unusual situations, let us check it in all possible way. Especially erstwhile these videos get us to spend our money.
Source: The surviving room24.pl
