Rafał Brzoska on 3 September 2026 showed false investment ads utilizing images of president Karol Nawrocki and talker of the Sejm Krzysztof Bosak. He called for support for a petition that had already had over 143 1000 signatures. For Poles savings, individual data and work of the global platform are at stake.
Politicians as bait for money
Rafał Brzoska published examples of advertisements that would encourage the public to invest. The materials utilized images of Karol Nawrocki and Krzysztof Bosak, although this does not mean that politicians had any connection with them. The mechanics is known: the impostor impersonates a recognizable person, promises a fast profit and leads the victim to a form extorting data or money.
The founder of InPostu asked publically who would halt advertisements served by Meta to Poles. He besides encouraged to sign the petition of the initiative "150% halt Scam". As indicated on 3 September, more than 143 000 people supported it. The initiative page links the petition with the ScamWatch systemThat papers suspicious campaigns.
Meta gives the numbers, but the problem does not disappear
The company convinces that it removes the vast majority of harmful materials even before users are notified. Z correspondence published by the Ministry of Digital Affairs It follows that from July 2025 to June 2026. The meta was to remove 380 1000 Polish content violating the rules on fraud. In this number there were 137 1000 advertisements; according to the company more than 88% disappeared before the users reported them.
That data doesn't close the case. Since false campaigns with the faces of the most crucial people in the country proceed to scope the audience, the strategy of control of advertisers passes through content that can be undermined at first glance. The meta itself announced the extension of the verification so that by the end of 2026 the verified advertisers would be liable for 90% of its worldwide advertising revenues. This means that full control inactive does not cover the full market.
Global platform, Polish losses
False advertising is not a trivial entry on social media. The platform sells its range, selects customers and draws gross from emissions. The average Pole bears the hazard of failure of savings. The individual whose face was stolen loses control of his image and credibility.
The Polish State cannot shift all work to a user who was to be “more careful”. Responsibilities must besides scope out to an advertising earner and have tools for its mass distribution. The Peaches' dispute with Meta has lasted for many monthsand the repeatability of specified campaigns shows that the existing safeguards are insufficient.
Responsibility needed, not censorship
Tough enforcement of liability for paid fraud does not mean a political censorship. These 2 things request to be separated. Freedom of speech protects debate and opinion, but it does not give the right to impersonate individual else’s identity or extortion money.
Poland needs effective cooperation between police, prosecutors, UOKiK, UODO and the department of digitization. He besides needs force on platforms to verify advertising payers and rapidly safe run data for investigators. Digital sovereignty begins where the global corp ceases to set the cost of harm to the Polish citizen.
Source: Good programmes, Ministry of Digital Affairs.
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