IBRiS study: beer 0% is inactive beer with alcohol for most Poles

Non-alcoholic beer does not build its own identity – in the eyes of consumers it remains beer with percentages. As many as 62% of Poles agree that the beer description 0% is clearly associated with the alcoholic brand. This is due to an IBRiS survey commissioned by the Consumer Forum Foundation. Meanwhile, work is underway on the amendment of the Law on Sobriety Education, which is to completely ban beer advertising.