Two days after swearing in, on Friday morning, the Polsat News cameras captured president Karol Nawrocki walking through the corridors of the Belveder residence. abruptly he abruptly leaned out of 1 of the windows and waved to people gathered outside, shouting, "I'll be leaving in half an hour."
He's becoming my idol.
Both the photograph and the recording rapidly became a viral. net users are crazy about this moment. Nawrocks, dressed in a black sleeveless shirt alternatively of a suit, gave the full situation a loose, almost friendly character. Yes, Nawrocki’s opponents rapidly utilized the situation to make many bites. However, many people outside his electorate gradually began to change their attitude and become more convinced of it.
"Great! I like it more and more!"
"I like him more and more, I can't explain it. It happens someway involuntaryly"
"My man!"
"And that's what the president's expected to be like. Just a guy!"
“You know how much I don’t like the Pistol,” says my friend Monika, whom Nawrocki’s image in the window besides charmed. I hatred Kaczyński, I don't like what this organization says. I was disappointed with the presidency of Andrzej Duda, disappointed with his wife, who did nothing. I was going to vote for Rafal Trzaskowski. But the more I watched on the social media of Karol Nawrocki, the more he convinced me. Charismatic, solid, circumstantial guy, not any melept. And close to people. He'll take the alien baby on a ram, shake his hand. If necessary, he will put on his apron and make a squirrel with a wheel of housewives, but besides at the gym. I see he can find himself in any situation.
Monika placed a cross on the ballot at Nawrocki, even though she had previously resented the controversy surrounding it in public space.
As she continues, she did not fail. On the contrary. He's getting more and more convinced of him.
I'm tracking his social media. And the broth will eat with others, and the pumps will. I think she's slow becoming my idol. The worst part is that I am amazed by my own words," she admits.
– It is worth admitting honestly that it can build social communication. Unlike the power I have chosen, which leads me to full depression. erstwhile I look at this window, I think that I would do precisely the same thing if I were president – comments on the Wiral photograph in my social media Paweł Lęcki, erstwhile a teacher, present a columnist.
Under his post, an avalanche of comments about Nawrock. 1 of them is, "It's hard not to like him." I'm contacting his author. I'm asking what's behind that sentence. – I am absolutely not from his electorate, or not even from the PiS electorate – says the net student, Madalena Piwowarska. – However, looking from a distance and analyzing the situation, I feel a large dissatisfaction towards the government and that is why I start to look critically at everyone, not only at the Law and Justices, but besides at the PO and the Left, which disappoint me.
She admits that she was profoundly moved by media behaviour, especially in the context of attacks against Nawrocki's wife. “I took the assessment of her outfit and behaviour as an unpleasant and unjustified attack,” she says. – I am a individual with leftist views and I want people to respect others. I think it's an exaggeration to put so much weight on the look of a woman.
The next minute that affected her perception of the president was the motion on his part. – He behaved very warmly, shortening the distance – he recalls. – It was good and showed his human, authentic side.
Despite his views and objections to the Law and Justice, Magdalena accepts the fact that Nawrocki took office as president of Poland. “Despite my views on the various controversies related to him, he now has this function and deserves respect,” he emphasises. “These issues are now losing importance. I find vulgar attacks and hatred unacceptable. As a Pole, I want him treated with respect, regardless of my individual views.
Let us remind that it was inactive not explained in what circumstances Charles Nawrocki took over a studio in Tri-City, to which he did not want to admit, only a journalistic investigation forced him to do so, and he could not "bet" 1 version of events. But as you can see, this fact fades after he takes office.
A akin opinion as Magdalena has Krzysztof, a net user who in the fresh president sees hope that "it will yet be normal". What precisely does that mean?
– That Poland will be strong and that the president will be available to people. Not the 1 behind the glass. I'm not in favour of the Law and Justice and I've never been, but Nawrocki is simply a completely different league – it justifies briefly.
Political celebrity
Prof. SGH Małgorzata Molęda-Zdziech, sociologist, polytolist and anthropologist, in a conversation with the subject, explains that the media is operating present in 24/7, which forces politicians to keep in contact with the recipients and to constantly supply fresh content.
– The media is getting deeper and deeper in all sphere of political life – the expert notes. "These are no longer the times erstwhile the message could be controlled, limiting it only to authoritative speeches and avoiding showing private or household life.
As he emphasizes, modern politics is subject to tabloidization and to post-politics, which aim to make it attractive to people who are not curious in this area of life all day.
– Hence, there is simply a tendency to present politicians as "ordinary people" – figures of close society, having weaknesses, and sometimes breaking existing conventions – he explains.
In this context, the image of president Karol Nawrocki leaning out of the Belvedere window in a black sleeveless shirt becomes an highly meaningful gesture. – This is simply a clear contrast to the conventional image of the head of the state in a suit and under a tie – the sociologist points out. "This motion brings the president closer to society and fits into the alleged demotic phrase, which is to shift attention towards demos, or average people.
The expert adds that specified a motion besides has an anti-elitic dimension. “In the past, to enter the elite, certain criteria had to be met, specified as higher education or crucial achievements,” he explains.
– Although president Nawrocki has a degree and a degree of doctor, his behavior, language and contacts with people of dubious reputation make many see him as individual close to average people. For part of the society, this is the value that "your man" sits at the highest office. The word "near people" so seems to be part of a broader trend of breaking the distance between elites and society alternatively than the effect of a coherent communication vision.
As is widely known, during the run there were many reports of scandals and controversy related to the president, including the alleged bills, sutnership or the earlier mentioned takeover of the flat from an older man. Our interviewer notes that society has not turned its back on him.
– On the contrary, the analysis of the run shows that an excess of negative, frequently hard to verify information, could have the other effect – he emphasises.
– In postpolitics, the media make events, which makes it hard to clearly find where the fact lies. Nawrocki's supporters, the bulk of negative comments and allegations, only confirmed their conviction of the accuracy of the decision.
The expert points to the activation of tribal and even quasi-family mechanisms. “If 1 of our "ours" is attacked, we request to support him regardless of the circumstances,” he explains. – In Polish culture this is further documented by the proverbs about "washing dirt in your own home" and the request to stick together "like 1 fist".
In public space, Marta Nawrocka is compared to Princess Diana, and the President's daughter is referred to as "princess".
– This phenomenon stems from tabloidization and a culture of gossip alternatively than a thoughtful strategy of creating an image," the expert notes.
He adds that the function of the first woman in Poland remains informal and unregulated. "For now, her activity is limited to supporting her husband and does not include stand-alone initiatives," she explains. “The individual liable for her image has been hired in Belvedere, but the circumstantial strategy is not known yet.
Prof. Molęda-Zdech, author of the book "Celebrities Time. The mediation of public life", besides points to the cult of expressive, charismatic figures in the Polish political tradition.
– In part of the electorate the request to see in the leader of a strong person, not only politically but besides physically – he notes. – Therefore, emphasising physical fitness, athletics or activity is an component of building the image of a hard and steadfast policy.
The expert emphasizes that modern creation of the image of politicians is based on mechanisms characteristic of celebrity worship. – Politicians become "political celebrities", around which myths are formed – he explains.
– Lech Wałęsa deserves a fight for freedom and Nobel Peace Prize. Karol Nawrocki uses a different set of values – he puts strength, courage and a imagination of a unique state, which may bring to head the strategy of Donald Trump and the MEGA movement.
Part of the electorate, in turn, compares with enthusiasm Charles Nawrocki to Pope John Paul II, glad they have their "second Charles". The Sociologist explains that although specified associations are primarily due to the convergence of names, they hide much deeper cultural mechanisms behind them.
– In the Polish tradition there is simply a strong cult of expressive, charismatic characters – the expert explains. – Many voters want to see in their leader a individual not only politically strong, but besides physically strong. Emphasis on physical fitness, sports and interest in activities that have previously seldom appeared in authoritative discourse builds the image of a hard and steadfast policy.
The Head of the Department of Political Studies at the Institute of global Studies of the Warsaw University of economical and Social College emphasizes that this mechanics is nothing new. “In sociology, attention is paid to the similarities between the cult of politicians and the cult of saints,” he says. Sociologist Stefan Czarnowski already pointed out this by devoted 1 of his works to St. Patrick's cult.
– In both cases, there is simply a request to interact with the character "exceptional", almost predestined to execute its role. The function of president is unique, and erstwhile voters identify with their candidate, his triumph besides becomes their individual success. This in turn strengthens the request to mythologize the leader and delegate him almost sacred qualities.
"His peasant," "The another Charles," "to the beat, and to the drink." Is the communicative that developed around Karol Nawrocki positive? Prof. Małgorzata Molęda-Zdziech points out that in creating the image there is always an component of manipulation – even if it is not a lie, it is simply a selective selection of facts.
– It's not that the information is false," explains the expert – but that you never show a full picture. It is always conscious to choose and combine elements in specified a way as to produce a circumstantial effect.
He's in the crowd.
Mateusz Sabat, an expert in the field of political marketing, advisor and strategist, explains in an interview with us that Karol Nawrocki's motion should be considered in the context of his wider political strategy.
– erstwhile entering politics, Karol Nawrocki was evidently supported by the Law and Justice, but in his communicative he emphasized very powerfully that he was a citizen candidate, says Sabat.
The expert notes that despite the party's support, Nawrocki consistently presented himself as a typical of broad social groups.
– This confirms his first message after being sworn in, in which, unlike most politicians, he did not address Members, but straight to citizens and citizens – both those who supported him and those who did not. He addressed his words to the full nation," notes the Sabbath.
The motion in question fits perfectly into this narrative.
– Karol Nawrocki wants to show that he is close to people, that he is "of the people" and understands average citizens. This is 1 of the key elements of his image – emphasizes the expert.
Another crucial factor, according to Matthew Sabat, is the president’s professional background.
– His staff understands the modern net and its mechanisms. The image of a president looking out the window in a T-shirt after training is an unusual, wiral minute that attracts attention and spreads rapidly – explains Sabat.
When asked if the President's office could cope with building and perpetuating the President's image as a loved one, the expert replies:
– I believe that this motive will be developed consistently. The materials from Karol Nawrocki's first visit to Kalisz clearly show that the base places a large emphasis on building relationships with average people. There are not many speeches, plans, or large words in these films. However, the pictures on which the president greets the residents, enters the crowd, meets with children. This is the strategy that he will consistently implement – says Sabat.
The expert expects the president to regularly show his regular activities on social media, specified as sports-related ones.
– This aims to show, on the 1 hand, the force he emphasized during the oath and the first days of office, and on the another hand, to show that he is not a policy detached from reality. Like average people, he goes to the gym or runs after a hard day's work, says Mateusz Sabat.
